The Benja Mail
It seems that every few years, e-mail is declared dead. From where we sit, it doesn't look like it's going anywhere soon:
We built our e-mail list from scratch, just the way your grandmother used to. We've added, filtered, tagged, e-mailed, sorted, e-mailed, sorted, e-mailed, and sorted. The end result is a highly-engaged group of deal shoppers who actually enjoy receiving e-mail from us.