Our Favorite Business Reads
Good to Great by Jim Collins
A top read for certain, Collins and his team conducted extensive research on an array of companies regarding how some went from good to great. Their findings really lay out the do's and don't of getting from one level to the next and why the don'ts well, don't. I was definitely shocked by some things I have done (and think I'd do down the line) in business that have proven to leave companies forever in the "good" category. Lesson learned.
The Power of Habit by Charles Duhigg
Admittedly, I picked this book up when I was digging into Alzheimer's as the author opens the book talking about an Alzheimer's patient learning to form new habits through the progression of his disease. However, I ended up taking away much more from this. If you're in sales, this book is a MUST read. It digs into the power of marketing, the power of words, the power of placement and how products like toothpaste can change a consumers daily routine with the use of a "habit loop".
How to Win Friends & Influence People by Dale Carnegie
About four years ago I was in a not-so-pleasant office environment. It was a divided office, with a group of "mean girls", and the situation rocked the boat. This book really does as it's titled and it's worth every single page turn. It will teach you to take a moment to view every situation from the other person's viewpoint and react accordingly. Not to mention the author, Dale Carnegie, believed financial success "is due 15 percent to professional knowledge and 85 percent to the ability to express ideas, to assume leadership, and to arouse enthusiasm among people." Entertaining read.
Outliers by Malcom Gladwell
This book does not simply breakdown how you can become successful, but really digs into the "why" of how extremely successful people came to be. Gladwell explores "how culture, circumstance, timing, birth and luck account for success." So if you're looking for more of a storytelling adventure and some fun trivia, this one's for you.
Shoe Dog by Phil Knight
I picked up this book after a T.E.D. Talk about how running barefoot is really the most effective and efficient way to run and how Phil Knight was at the brink of these findings (cue Nike). I love his take that the power of many is often greater than the power of one and he humbly describes the not-so-smooth journey of his mega brand.